Several achievements of Michelangelo, Leonardo Da Vinci, Raphael to mention a few have contributed towards how the two entrepreneurs see the fashion world. They were able to notice a particular aspect that is lacking in most of the top fashion brands, which is a personal connection with customers and they went all out to make a difference.
Knowing what customers want, what their reaction to products are, is an essential aspect that most top brands don’t look into because they are focusing maximizing profits. The two entrepreneurs knew fashion is more than the physical materials shown to the world like watches, bags, shoes, clothes, but rather it has to do with human interaction, communication, and social welfare as well. That is why they came up with the idea of starting their own company named “Piano Luigi”.
Piano Luigi was not founded to compete with other fashion brands but to make a difference in the fashion sphere. While big brands have bigger marketing budgets and brand awareness, they struggle to personally understand and connect to the people. Unlike the big players that overdesign and overcharge, we make high-quality products that are made by people for people, not machines for people… We’ve built Piano Luigi to reflect our passions and values: an affinity for simple design, appreciation of well-made things, and a belief that companies should make the world a better place.“ Piano Luigi is always connected with its customers.
Though the brand is a young startup, it has grown within the social community because the two founders have always being a part of the social community so they know what it is needed, wanted and what time such is needed.
One of the key factors in Piano Luigi that has made customers have an emotional connection to the iconic logo of the brand is the fact that they care about the customers like their own family. With each transaction, they take a portion out to make an impact in other people’s lives around the world by investing in social projects.
Doing this, customers know they are not just getting satisfaction from buying the brand’s products, they are also contributing to the welfare of other people making the world a better place to live. At Piano Luigi, staying true to value is what matters.